🔍 SEO HEALTH CHECK

Status: ✓ OPERATIONAL
Site: dohertyhomeloans.com
NMLS: #60093
19
Pages Indexed
6
Sitemaps
100%
Canonical Coverage
100%
Schema Markup

1. INDEXABILITY

✓
robots.txt - Present and configured
View robots.txt
✓
Sitemap Index - Main sitemap with subsections
View sitemap.xml
✓
Sitemap Sections
sitemap-main.xml (1 page - Homepage)
sitemap-services.xml (8 pages - Loan Services)
sitemap-blog.xml (5 pages - Blog Articles)
sitemap-tools.xml (2 pages - Calculators)
sitemap-info.xml (3 pages - Info Pages)
✓
Canonical Tags - All pages have canonical URLs
Prevents duplicate content issues
✓
HTTPS Enforcement - SSL certificate active
All traffic redirected to HTTPS
✓
HTML Sitemap - User-friendly site navigation
View HTML Sitemap

2. METADATA

✓
Title Tags - Optimized on all pages (55-60 chars)
Format: "Page Title | Doherty Home Loans"
✓
Meta Descriptions - Unique on all pages (150-160 chars)
Includes location keywords and CTA
✓
Open Graph Tags - Facebook/LinkedIn sharing optimized
og:title, og:description, og:image, og:url
✓
Breadcrumbs - JSON-LD on service pages
Improves navigation and rich snippets
✓
Language Tags - en-US specified
<html lang="en">

3. SCHEMA.ORG MARKUP

✓
Organization Schema - LocalBusiness + FinancialService
@type: ["FinancialService", "LocalBusiness", "MortgageBroker"]
NMLS: #60093 (in hasCredential)
NAP: Complete address + phone
Service Areas: Palm Beach, Broward, Miami-Dade
✓
WebSite Schema - With SearchAction
Enables Google site search box
✓
FinancialProduct / MortgageLoan Schema
FHA Loans Page: FinancialProduct + MortgageLoan
Jumbo Loans Page: MortgageLoan
Refinancing Page: Service
- includes interestRateType, loanType, eligibility
✓
FAQPage Schema
Implemented on FHA loans and self-employed pages
✓
Article Schema - Blog posts
Author, datePublished, publisher included
✓
BreadcrumbList Schema - Navigation hierarchy
Enhances rich snippets in search results

4. CORE WEB VITALS

✓
LCP (Largest Contentful Paint)
Target: < 2.5s
Status: Hero images preloaded
Images: WebP format with lazy loading
Critical CSS: Inlined for above-fold
✓
CLS (Cumulative Layout Shift)
Target: < 0.1
Status: Width/height attributes on images
Font-display: swap enabled
No layout shift from ads/embeds
✓
INP (Interaction to Next Paint)
Target: < 200ms
Status: Minimal JavaScript
Event handlers optimized
No blocking scripts
✓
Image Optimization
Format: WebP with JPEG fallback
Lazy loading: Enabled for below-fold
Compression: Optimized images directory
Responsive: Picture element with srcset
✓
Font Optimization
Preconnect: fonts.googleapis.com
Preconnect: fonts.gstatic.com
Display: swap enabled
Subset: Latin characters only

5. INTERNAL LINKING

✓
Header Navigation - All key pages accessible
Services dropdown, About, Blog, Calculator, Contact
✓
Footer Navigation - Comprehensive links
Services, Resources, Contact, Social profiles
✓
Contextual Links - Cross-linking between related pages
Service pages link to related services
✓
HTML Sitemap - User-friendly site navigation
View HTML Sitemap

6. YMYL COMPLIANCE

✓
NMLS License Display
Louis Doherty NMLS #60093
Edge Home Finance Corporation NMLS #891464
Visible in header, footer, and all pages
✓
Legal Disclosures
Equal Housing Opportunity notice
Licensing information
State-specific disclosures
NMLS Consumer Access link
✓
Privacy Policy - Complete and accessible
View Privacy Policy
✓
Contact Information - Prominently displayed
Phone: (954) 394-1959
Email: louis.doherty@edgehomefinance.com
Address: 20283 State Road 7, Suite 332, Boca Raton, FL 33498
✓
Last Updated Timestamps
Footer copyright: © 2025

7. TECHNICAL SEO

✓
Mobile Responsive
✓
Fast Loading Speed
✓
Clean URL Structure
✓
SSL Certificate
✓
Optimized Images
✓
Lazy Loading
✓
Font Preloading
✓
DNS Prefetch

8. PAGE ANALYSIS

✓
Homepage (index.html)
Canonical: https://dohertyhomeloans.com
Schema: Organization, LocalBusiness, WebSite
H1: Present
Meta: Complete
✓
FHA Loans Page
Canonical: https://dohertyhomeloans.com/fha-loans-florida.html
Schema: Service, MortgageLoan, FAQPage
H1: Present
Meta: Optimized
✓
Refinancing Page
Canonical: https://dohertyhomeloans.com/refinancing.html
Schema: Service, FinancialService
H1: Present
Meta: Optimized
✓
Blog Posts
Schema: Article, FAQPage (where applicable)
Author: Louis Doherty
Publisher: Edge Home Finance
Dates: Published & Modified included

9. RESOURCES

📄
Sitemaps
Sitemap Index | Services | Blog
📋
Configuration
robots.txt | HTML Sitemap
🔧
Tools
generate-sitemaps.js - Automated sitemap generation
seo-schema.js - Schema markup utilities

10. TESTING & VALIDATION

🔗
Google Tools
Rich Results Test | Search Console | PageSpeed Insights
🔗
Schema Validation
Schema.org Validator | Structured Data Tool
🔗
Performance Testing
WebPageTest | GTmetrix

11. NEXT STEPS & MONITORING

⚠
Weekly Tasks
- Monitor Google Search Console for errors
- Check for broken links
- Verify sitemap submission
- Review keyword rankings
⚠
Monthly Tasks
- Update blog content (1-2 new posts)
- Refresh market statistics
- Run Lighthouse audit
- Update sitemap (run generate-sitemaps.js)
⚠
Quarterly Tasks
- Comprehensive SEO audit
- Update service pages with new data
- Review and improve underperforming pages
- Build new backlinks
Last Check:
Next Scheduled Check: